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Biography and Product History...

As the Founder and CEO of Elegant Custom Structures, Steven Durhams title serves a dual role, as Chief Conceptual Designer and Product Promoter, where he heads up the company's various product applications and overall design functions. Mr. Durham's unique ability, insight and passion for cutting edge design, has dared him many of times to push the design envelope, in order to design some really eye catching, outdoor advertising display systems, that come with an unconventional, yet fresh design twist, that has caught the eye of MGM-Mirage's architectural and design/engineering team. 
 
Dating as far back as Stevens childhood, he can remember when his grandmother gave him his first drafting kit at the age of 12, noticing his creative drawing capabilities, as well as his artistic interests. As it turns out, that drafting kit is what did it. Steven can remember drawing some really cool concept cars, around the age of 12, which resembled some very cool, futuristic, streamlined, modern day Ferrari's or Lamborghini car body designs that were really curvilinear, that pretty much hugged or wrapped around some really low profile Pirellis tires.
 
What Steven had realized, early-on with both his futuristic concept car designs and his complimentary present day Carport-Display designs, was that these super cool looking, futuristic cars that he use to draw were lacking a complimentary outdoor semi-enclosed shelter, that could actually wrap around the concept cars really unique futuristic car body's. That's where current day ECS product design and dreams come alive.
 
Over the years, as well as recently, some interesting uphill battles are being fought to protect Mr. Durhams product, it's multi-uses and it's unique placement through patent rights while simultaneously developing and improving his unique Carport-Displays (called i-PorTz). What's really unique about the (i-PorTz) Displays as Steven quotes, "is that the product can actually produce it's own solar energy (using solar paneled roofs) while showcasing huge digital interactive advertisements, that cell phones and PDA's can actually interact with via a Wi-Fi or Bluetooth connection, stemming from i-PorTz uniquely integrated roofing platform and wireless system.
 
Stevens guestimation to actually start marketing his company's product dates back to April of 2000, where he actually designed and built a full scale prototypical i-PorTz model in secret while his patent applications were being filed, As it turns out, 9/11 happened shortly thereafter putting Mr. Durhams product introduction on hold for awhile.
 
As early as 2001 with detailed Business Plan in hand, Mr. Durham tried to raise money from private shareholders (called Angel Investors) who pretty much laughed at him, stating that, "no-one in their right mind would be interested in purchasing or using these Carport-Displays at this time", obviously due to 9/11 and the downturn in the economy.
 
 
This put ECS's wide scale dream of installing their displays in parking lots, across the US, on hold, just waiting for the recession to pass and then re-introduce the product once again. As early as 2006 ECS Steven got wish.. but instead of building and installing his outdoor display structures, he is choosing to license the designs to various outdoor European digital billboard agencies for use here in the US, who will use our Carport-Displays in parking lots, to showcase in-store brands via the carports interactive paneled digital displays
 
Once again, ECS is marketing itself as an outdoor Carport-Display system, that's capable of generating electricity, re-charging electric cars, and distributing electrical energy and sending this solar generated energy back into the electrical grid, all while showcasing huge digital interactive advertisements, showcased on the Carport-Display roofing system. Mr Durham has managed to convince some very large advertising agencies abroad to
cross-license his product, in exchange access to the displays in certain markets here in the USA, where foreign and domestic brands and advertisements will compete for space on our outdoor displays through competitive bidding competitions, showcasing non-brand, private label or branded products on our Carpot-Displays roof panels..
 
ECS has come a long way and feels that any other future partners are encouraged to contact his agency to either license his designs or reserve exclusive territories. ECS has done extensive financial models on our Carport-Display systems which can potentially generate and pay itself off in a matter of months, according to ECS's unique traditional and non-traditional business and financial models.   
 



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